GLOBAL ENTREPRENEURSHIP & INNOVATION PROGRAM

Certificate Program by Columbia Business School, New York, USA

Last Date of Registration:15th April, 2017

Curriculum

Module 1: Business Opportunity

  • Introduction to New Venture Creation Process
  • Characteristics of Successful Entrepreneurs
  • Opportunity Identification & Evaluation Business
  • Model Development
  • Customer Discovery Process
  • Product Market Fit

Module 2: Strategy and Viability

  • Market Attractiveness
  • Industry & Market Analysis
  • Competitive Landscape & Strategic Advantage

Module 3: Innovation, Branding and Digital Marketing

  • Product Development/Minimal Viable Product
  • Marketing & Sales Strategy Branding
  • Pricing Strategies and Tactics

Module 4: Leadership and Finance

  • Leadership & Team Management
  • Key Resources & Partnerships
  • Social Responsibility & Ethics Profit Models
  • Revenues & Costs

Module 5: Execution and Presentation to Investors

  • Financial Analysis & Cash Management

The daily curriculum will also include guest lecture from industry experts and entrepreneurs, extensive group work followed by social events like talent night and dinner socials.